With staff settled comfortably in their new offices in Roeland Street, and with an inspiring view of Table Mountain tapering down almost to the street, DementiaSA moved confidently into 2018.

Coverage

Success came early in the year, with DementiaSA releasing its first television advert pro-bono by MC Saatchi & Abel. Enabling us to reach people all over South Africa because DSTV partnered with us we were able to reach loads of people on various channels. We thank the producers and Kayli Levetan for spearheading this. Our sincere thanks to George Du Plooy and his daughter Yolanda Du Plooy from our Hanover Park support group for bravely telling of their experiences in caring for Edna who lives with dementia. We salute you.

We received another boost when MC Saatchi & Abel assisted us with a pro-bono radio advert for Valentine’s Day.This allowed us the opportunity to approach the local radio stations, and it was received in a great way. Radio stations that aired our advert included GHFM, CCFM, Bush Radio, Radio Veritas South Africa, The Good News, Radio KC 107, Radio Riverside, MFM 92.6 – Move To The Music, and 939.com.

DementiaSA continued its vigorous promotional campaign with lots of media coverage. In particular, it allowed Karen Borochowitz to tell her story on air, as many radio stations wanted to know more about DementiaSA and what it does.

Watch the advertisements